William Karz
Bill Karz is the Vice President of Digital Marketing for the Los Angeles Tourism & Convention Board. Bill has been with the tourism board since 2006 and oversees all components of global digital strategy for L.A. Tourism. Bill was responsible for leading the redesign of the award-winning website, discoverLA.com, as well as the Chinese website helloLA.cn. Bill tripled website traffic to discoverLA.com in less than three years, and developed L.A. Tourism's social media presence to become the first ever U.S. city tourism board to reach 1 million Facebook fans and 1.5 million social followers in China. Honored recently at the Travel + Leisure SMITTY Awards for social media excellence, Bill has also been instrumental in growing dineL.A. Restaurant Week to be one of the most successful in the country. Prior to working for the tourism board, Bill was a travel writer and contributing editor for a major newspaper.
